ENTREPRENEURSHIP LEADER - Part 4

7. Outcome oriented

Oriented outcome can be defined as an entrepreneur running a business well to get the profit encouraging. Often, entrepreneurs who depand on the results will follow all the customer requirement to achieve the desired goals. In addition, an entrepreneurs also runs are results-oriented business will implement strategies to achieve their goal. Organization culture is to solve the problem and power of customization to integrate external business environment and internal processes to ensure that can be continues to satisfy the needs and expectations of customers. (Professor Edgar Schein, 1980). This means that the concept of culture is the concept of success in the business results orientation and organization. (Asmah Abdullah, 2006).

Tan Sri Lim Goh Tong (February 28, 1918 – October 23, 2007) was a famous wealthy Malaysian Chinese business man. He was renowned for his vision and courage in changed Genting Highlands from an unexplored hilltop to be one of the world most successful casino resorts. He was once the third richest man in Malaysia with a net worth estimated to be 4.2 billion USD, making him the 204th richest person in the billionaire list arrange by Forbes. The idea to developing Genting Highlands was the first conceived when Lim Goh Tong was having a dinner in Cameron Highlands. An idea struck him when he was enjoying the soothing cool breeze of Cameron Highlands that the standard living increased in Malaysia, more people will visit mountain resorts for relaxation and recreation, but Cameron Highlands was too far away from the city Kuala Lumpur, therefore building a mountain resort nearby the Kuala Lumpur would have great business potential.

Upon conceiving this idea, many people were distrust him to turn a forest into a tourist resort. Tan Sri Lim Goh Tong ignored all the negative things and proceed with his plan although most thought it was really risky and guess him who was financially comfortable to be foolish to invest many money and time to develop Genting. Tunku Abdul Rahman visited Genting Highlands commended Lim’s effort to develop a resort contributing to Malaysia's tourism industry without government help, Genting was granted the only casino license. 

In the next 30 years, Lim continued to develop and expand Genting Highlands of a hotel with basic tourist facilities. Among the projects were the construction of more hotels, indoor and outdoor theme parks, and a convention center. In 1993, a township was developed on an 81-hectare piece of land around the site of the Genting Skyway cable car station at the suggestion of Tun Mahathir, the prime minister of Malaysia. It was named Gohtong Jaya after Lim as a token of memorial for his efforts in the development of Genting Highlands. Until now, Genting Highlands is one of the most successful Casino resorts in the world and is one of the primary tourist attractions in Malaysia.

His finally success was attributed to his entrepreneurial spirit. "The Genting project fitted my idea of an ideal business," he wrote. "No one was interested in it, which meant no competition." Lim Goh Tong had won many awards together with his company Genting Group for his entrepreneurship and his contribution, among them were Malaysian Entrepreneurs Award 1985, Manager of the Year Award 1986, Business Achiever of the Year Award1994, Number 1 ranking of 10 Malaysian Leading Companies 1999 and The Best Employer Award 1996.

Tan Sri Lim Goh Tong

8. Team oriented

Team orientation is one of the characteristics that lead the entrepreneurs to success in business. Deepen the spirit of team-oriented, entrepreneurs need to be smart in dealing with any problems that occur in their environment with others that the team-oriented spirit can be built and maintained in a entrepreneur to manage an organization.

Feature teamwork can be linked to Tan Sri Tony Fernandes, the Malaysian entrepreneur who is a figure of Indian descent. He was sent overseas to study when he was 12 years old and he had to self-reliant from the time he arrived at Heathrow, and says “The great thing about being thrown into the deep end is you either sink or swim”. When he wanted to go back home during the semester break, flying was too expensive to be affordable, so he set out to make it possible for ‘everyone can fly’. Air Asia was born from that and next Tony is determined to enable people in the Indian sub-continent to afford to fly cheaply instead of spending days travelling from one city to another city. “You have only one life; live out your dream” he says.

From starting his airline company only have two planes several years ago, Tony has proven time and time again that the determination to create a world class airline brand and ultimately making his mark in the aviation industry is possible when one is determined to work hard, explore international collaborations and to even do business with one’s once ‘Business rival’. He states that Malaysians depend on the Government too much and people don’t want to do it for themselves. Air Asia did not depend on the Governments and Tony says that he hopes its successes will inspire others to do the same. “There are no short cuts in life. Remove the crutches” he said.

AirAsia airlines was established with the dream of making flying possible for everyone. Since 2001, AirAsia has quickly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, AirAsia continues to open the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. AirAsia mission is “Now Everyone Can Fly” animates the Allstars. They know that AirAsia’s low ticket price make it possible to bring families together, improve businesses and enable people to explore and have new adventures.

Again, in our perspective, Tony’s achievements abroad had always impressed the Malaysian minds, especially the young and thriving entrepreneurs, where he had brought the AirAsia brand global, and through unusual feats like wanting to fly long hour on low cost, to trying to get AirAsia’s brand on the FIFA World Cup jersey, to sponsoring Manchester United and having them flew on our Malaysian carrier and many more daring entrepreneurial examples.

Tan Sri Tony Fernandes